A blog about art, culture and their economies
Saturday September 4th 2010

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Posts Tagged ‘marketing’

Listening to readers – Ram Charan

Listening to readers – Ram Charan

Executive management consultant/guru Ram Charan in his new book What the Customer Wants You to Know says low price is not it… what customers actually want you to know is that they value a product if it helps them to do what they do, and will pay appropriately for it. It’s about putting the customer first. Applying Charan’s thinking to [...]